To entertain, to advertise and to inform: we consider how time-lapse can be used along these lines in the medium of television.
The origins of both photography & time-lapse photography are rooted in its function as a scientific tool. Over the years, this function has shifted towards more creative motivations. Time-lapse, therefore, is a product of both science & art.
Following the public release of our long-term, rapid interval time-lapse video of Wicker Man’s construction, our work also featured on Channel 4’s ‘Inside Alton Towers’ documentary, tracking the inside story of the roller coaster construction.
Cooking involves skill and patience but it is also something that can be enjoyed by amateurs and professionals alike. We consider how time-lapse can be put to use to capture food in many different contexts.
The use of time-lapse in television advertising is becoming commonplace nowadays. We explore the potential reasons for this in relation to some of the more memorable examples.
As part of its evolution, the incorporation of time-lapse in other visual mediums has become an important trope. We illustrate this notion using examples of time-lapse in both film and music videos.
Over 100 years since time-lapse was first used in motion picture, it is now being seamlessly incorporated into the media we interact with on a daily basis. From the world’s biggest TV series to major brands and advertising campaigns, see how time-lapse is one of the most popular methods of video production.