Whether capturing important developments of an internal fit-out, documenting the construction of a commercial venue, or looking to successfully promote your business, time-lapse offers a number of opportunities in retail settings.
Particularly in prestigious locations such as London and other big cities, where commercial developments are constantly changing the landscape and cultural appeal of the city, this photography capture method offers professional solutions to companies that wish to document their landmark projects.
Delivering around-the-clock capture through remote site monitoring, time-lapse was particularly beneficial to large-scale external retail developments like this one at St. James’s Market.
Set to deliver retail and commercial facilities across two eight-storey buildings situated in the heart of London – between Regent Street and Haymarket – this landmark scheme covers 260,000sq ft of land.
Utilising existing structures on the perimeter of the site, two camera systems captured the project in its entirety at the optimal perspective.
For leading contractors with global business connections, providing periodic and detailed documentation of progress on site can be beneficial to all parties involved.
For multinational infrastructure group, Balfour Beatty, the ability to access the high quality imagery via a secure online portal meant that they and their clients could oversee progress on site as it happened.
Through sophisticated software such as this, contractors are able to easily access and facilitate the dissemination of vital information to invested parties. This is also highly beneficial when overseeing other important elements of external retail projects.
Tesco utilised site monitoring in order to monitor how a new car park was being used, also providing consultants Transport Planning Associates with vital traffic flow information.
As well as such practical benefits, time-lapse offers the luxury of moulding the natural progression of time.
For retail especially, this holds significant value in terms of capturing the transformation of a bare structural skeleton in to a stylish commercial venue in a matter of minutes.
Rapid interval capture, like that used in this final edit of the fit-out of Vision Express’ flagship store in Oxford Street, highlights the peak levels of activity during the transformation period.
Several camera systems are managed in situ, allowing for multiple positional changes to best capture the intense work in considerable detail, from start of construction right through to completion.
The sequence also includes text and logos added at the post-production stage, making it perfect for use in marketing contexts.
Kitchenware specialists Lakeland utilised a video in much the same way, detailing the transformation of their Windermere flagship through a post on their website.
Creating hype and a ‘buzz’ is more essential than ever before as the retail industry changes and becomes more crowded.
Communicating growth to potential consumers is important to retail brands and edited time-lapse sequences like those in this blog can promote both new developments and the important ‘fun factor’ of the brands themselves.