LEGO at 60: our time-lapse projects

THE BLACKPOOL Tower, Cowboys Stadium and the Tokyo Skytree.

These are just some of the famous landmarks we have captured using time-lapse, as they were recreated and immortalised as scale-model Lego builds.

Last week, the Lego brick celebrated its 60th anniversary, marking the day the group’s patent was approved for the modern – and now iconic – brick design.

Our relationship with the brand now stretches back almost a decade, to 2009, when Merlin Entertainments – who own & operate the Legoland brand – commissioned us to capture the build of two ‘Miniland replicas’.

The Midland Hotel and Blackpool Tower scale models are made of only commercially-available Lego bricks and now permanently reside in Merlin’s Legoland Discovery Centre Manchester attraction.

Building around the world with Lego

Since the completion of these models, we have captured 15 Lego-related projects across the globe, including for Legoland Discovery Centres in the USA, Japan and other countries.

A lot of these projects have focused on recreating iconic landmarks from major cities in each country, all from Lego. Included are Tokyo’s Skytree and Toronto’s CN Tower, with the latter model standing at an impressive 16ft tall.

For some of these, such as Abeno Harukas, we utilised very short-term, rapid micro-managed capture at the end of the project, to ‘complete’ the story of the build:

These time-lapse videos always prove to be incredibly popular on social media platforms. As just one example, the Cowboys Stadium build (pictured above) has been viewed almost 200,000 times on YouTube alone.

Scale-model LEGO build by LEGOLAND Windsor, of the Tokyo Skytree in Japan
Tokyo Skytree scale-model LEGO build

Another popular sport-related Lego build, our time-lapse of Fenway Park, Boston, turned a three-month project into a two-minute video, which now has over 140,000 views.

A world away from traditional construction projects, time-lapsing intricate builds such as these needed very rapid, micro-managed time-lapse capture and very close liaison with the end clients, to ensure the success of each of these projects.

The world’s biggest Lego store

As well as time-lapsing these model builds across the world, we also captured the fit-out of the largest Lego store in the world.

Situated inside LSQLONDON – a flagship office and retail development at 48 Leicester Square – we installed a dual camera system set-up to document construction and fit-out progress on both the ground level and first floor.

The finished time-lapse video incorporates both floors of the development and includes the installation of a one-tonne Big Ben model & a 637,000-brick Underground train with a Lego William Shakespeare on board.

Inside Lego's new Leicester Square store before opening
Above: the finished Leicester Square store before the grand opening

And in Manchester, we captured the creation of a 250,000-brick, 2,000-minifigure Star Wars-themed Miniland at the discovery centre in the Trafford Centre.

Although only temporary, the impressive attraction took several weeks and over 2,000 man hours to complete, but is now immortalised through our time-lapse video.

We are very proud to have worked on so many projects incorporating the iconic Lego brick and look forward to capturing more builds for the brand in the future.

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