News Time Lapse and Filming for Vision Express

We recently completed a comprehensive project for Vision Express, documenting the transformation of their new flagship store on London’s Oxford Street. This endeavour involved capturing the entire process, from the initial reconstruction to the grand opening, through advanced time-lapse photography and videography.

Project Overview

Vision Express commissioned us to create a presentation piece highlighting the development of their state-of-the-art store. Our team installed a high-definition time-lapse camera system within the store to record the early stages of construction, during which the interior underwent a complete remodel. Over several weeks, we captured the progression of these foundational works.

Capturing the Fit-Out and Opening

Following the structural renovations, our focus shifted to documenting the fit-out phase. We employed mobile time-lapse photography to capture the restocking process and the meticulous setup of the store’s interior. This approach provided a dynamic perspective on the activities leading up to the store’s opening.

On the opening day, we utilised conventional filmmaking techniques to record the inaugural events. This combination of time-lapse and real-time footage offered a comprehensive view of the store’s journey from construction to operation.

Integrated Filmmaking Approach

Our expertise extends beyond time-lapse photography; we specialise in various aspects of filmmaking, including corporate and advertisement productions. For Vision Express, we integrated multiple elements to produce the final presentation:

• Long-Period Time-Lapse: Utilising a networked camera system, we captured extended periods of construction work, providing a continuous visual record of the remodelling phase.
• Short-Period Time-Lapse: Employing mobile cameras, we documented shorter, specific activities such as restocking and interior detailing, offering focused insights into these processes.
• Conventional Filmmaking and Photography: We recorded real-time footage and high-resolution images during the store’s opening, capturing the immediate reactions and atmosphere of the event.
• Editing and Post-Production: Our team meticulously edited the collected footage, combining various elements to create a cohesive narrative that showcases the store’s transformation.

Final Presentation

The culmination of our efforts is a dynamic sequence that illustrates the complete journey of Vision Express’s new Oxford Street store. This presentation serves as both a historical record and a promotional tool, highlighting the meticulous planning and execution involved in the store’s development.

Our collaboration with Vision Express exemplifies our capability to deliver comprehensive visual documentation services for retail developments. By integrating various filming techniques, we provide clients with detailed insights into their projects, from construction through to completion.

For businesses seeking to document their development projects, our multifaceted approach ensures a thorough and engaging portrayal of each phase, tailored to meet specific objectives and audiences.